Who pays for a Mobile App?

If you surf the web, you find a pile of mobile applications available for download. Som are useful and some are useless. Some are payware and some are shareware.

Eventually, most product developing companies need to get fed. That would probably mean getting paid in some way.


      -------- But who pays?


When I consider myself as a mobile application user, I am thinking: "Heck no, I am paying enough as it is for the subscription!". If that's what the rest of you are saying...well, then who?

Is the only way to go through an operator, which in its turn adds the cost on their customers?

Or will a user rather pay for a service? ...yet another service and another bill?


            What do you think? ------